"So you have ways to position your business; tried and tested approaches to pitching and selling... and you know how to cultivate an account. Repeatedly? Consistently? Successfully? Even with a Business Growth Framework, you will not be achieving these things (although you will be doing far better!) - but what about your people? your processes? your systems? your competitor attack plan? your Partnering Policies? The final, killer question.... do all of these things work in efficient and effective harmony?" (Sales E&E - due 2010).
Wherever you are in the corporate life cycle - as a start-up needing to build a presence; a booming business needing
control to complement your highly entrepreneurial spirit; a business relying on brand and cash reserves and needing to
kick-start; or a business that has identified the dangers of a lack of revenue and needing intervention - the same
key issues are in effect.
In the first decade of the 21st Century, your Corporate Agility is what determines your success - your ability to survive and thrive in shifting economies.
A Business Growth Framework is exactly that: a structure in which your activity sits; a structure in which your business survival and development rests.
Chances are, you already have structured approaches to business growth and you are more than happy with the current operation - and you are probably confident that you can ride out the onset of recession.
"We already have that... don't we?"
Absolutely, 100%!
Much the same as it is with many things in business life, we are too busy focussing on Business As Usual, Business Development, Business Delivery, etc.
Usually, these run in isolation as opposed to integration.
A Business Growth Framework helps bring these important threads together - and give you a clearer picture of your organisation.
